5 compelling reasons why your small business needs a website
If you’re a small business owner and you’re interested in growing your brand, you definitely need a
website. A business website is more than a medium for selling your goods or services. It’s your
means of creating a lasting impression about your business. Through your website, you can
communicate what your business stands for to anyone who cares to pay a visit. And you can also
provide added value to your potential clients. If you are still wondering if your small business needs
a website, below are 5 compelling reasons why you should get one.
Your consumers expect you to have one
The average American spends about 24 hours online every week. The internet is where they go to if
they require any good or service. 60% of your potential customers want you to have some form of
online presence and more than half rely on the business website for any inquiry. If your business
does not have a website, only a few consumers would take you seriously. And if there was no other
reason, this singular reason should be enough.
It’s the easiest determinant of credibility
A physical office used to be the easiest way to verify the legitimacy of a business. These days,
consumers pay little attention to physical addresses. About half of Americans now believe that the
existence and design of the website is the most important factor in deciding the business’ credibility.
What happens when your small business doesn’t have one?
Your consumers are looking for you online
We already mentioned how much time the average American spends online. But did you know that
92% of consumers’ online experiences begin with a search engine query? Google processes not less
than 3.5 billion searches per day. If you can set up a website for your business and optimize it for
search engine queries, you’re on your way to taking your business to the next level. And if you don’t
have one, you’re giving your competitor an extra edge.
It helps you control the narrative
It’s impossible to be in complete control of what’s said about your business online. However, having
your own website helps you tell your own version of events. Your business website helps you create
the perception you want. You can tell your clients what your business represents and share reviews
about your business.
All your competitors have one
Why exactly do you think your business doesn’t need a website? Have you tried initiating a Google
query about your business? The number of results that come out tell the whole story. Do not let
anyone fool you; there is no niche you can venture into that isn’t already competitive. If you are
serious about surviving in the current market, you certainly need a business website.
We hope the reasons above are enough to make you consider getting a website for your business if
you do not have one already. Thankfully, building a website doesn’t cost a fortune these days. There
are many avenues you can explore and we’ll be glad to help you with it.
